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Were sad too. Were sad to see such a popular, well-loved brand like LEGO being used by Shell, with the willingness of LEGOs bosses, to help clean up its disreputable image. Greenpeace … LEGO’s youngest fans took matters into their own hands – literally. Dozens of children built giant Arctic animals out of LEGO on the doorstep of Shell’s London HQ, in playful protest of their favorite toy’s partnership with the oil company planning to drill the Arctic. 3.

Greenpeace campaign against lego

Det kan The system's 747-400 flying launch pad has begun its flight test campaign. LauncherOne is Janes sizzler scents, RK Portraits, Adam's Fruits - Dronfield, Greenpeace UK, MEAWW, Brickish - a UK LEGO User Group, Annsummers online by lucille, LP Record Store, Fairy Bricks, Mentos, Kendal's fight against neuroblastoma, The www.wired.co.uk/news/archive/2014-07/08/shell-lego-greenpeace www.battleforthenet.com (Skapad av Fight For The Future, se nästa stycke). Campaign Mangement & Support local campaign execution incl. tracking & the video by Greenpeace against the relationsship between LEGO and SHELL.

Oct 9, 2014 Danish toy maker Lego says it won't renew a deal allowing Shell to hand out Lego sets at gas stations in some 30 countries, following a viral Oct 9, 2014 A Greenpeace campaign targeted the toy company for teaming up with Big Oil. Lego to discontinue Shell-themed toys after Greenpeace campaign The Lego Group, the company that makes children's favourite Lego toy construction sets, is to Greenpeace wanted to invigorate the well-established Save the Arctic campaign to attract enough new supporters to take on Shell's partnership with LEGO. Oct 9, 2014 Lego has bowed to increasing pressure from Greenpeace and ended its marketing partnership with Shell, saying it will not renew its contract Oct 9, 2014 Chile to protest against Shell's oil search in the Artic region, and also to "The Greenpeace campaign uses the Lego brand to target Shell.

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Greenpeace activists staged a three-month campaign against Lego's marketing relationship with Shell.

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2014-10-10 Environmental campaign group Greenpeace launched a global campaign against Danish toy company Lego over its advertising partnership with Shell on Tuesday.
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9 oktober 2014 var en stor dag i ekoaktivism: Lego meddelade att det inte skulle förnya en produktplaceringsaffär med Shell, efter samordnat tryck från Välkända danska leksakskoncernen LEGO kommer som första stora leksakstillverkare att sluta med f&. LEGO har nu reagerat på Greenpeace-rapporten och beslutat att man bland annat ska bryta samarbetet Ad sales - Nordic campaigns. Image credit: Jonne Sippol/Greenpeace, Erlend Tellnes/Greenpeace Norge. 26th March Greenpeace Nordic · 02. LEGO sustainable material centre · 04.

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Greenpeace states that once the partnership between Lego and Shell has ended these bricks will be donated to a local school. Sue Palmer, UK childhood expert and author of Toxic Childhood, is supporting the campaign, stating that Shell is using Lego to normalise its “toxic brand” to the next generation. Greenpeace says that according to figures released in a video celebrating the Lego/Shell collaboration over 16 million Shell-branded Lego sets have been sold or given away at petrol stations in 26 countries, which have not only helped Shell sell more petrol (an increase of 7.5 per cent increase during the promotion), it is also starting to build brand loyalty with the next generation of Greenpeace activists ran a long and high-profile campaign to close down the Kingsnorth coal and oil-fired power station in Medway, Kent and have claimed they were instrumental in the plants Five Greenpeace campaigns against companies: Lego, Barbie and Shell Following Greenpeace's latest campaign against Lego, a look at five of its most high profi UPDATE: Great news! LEGO has announced it will not renew its contract with Shell. This is a massive victory for over 1 million Arctic Defenders globally. But The Lego Group was swift to defend its brand against the Greenpeace effort. On July 1, the same day that Greenpeace posted its action call online, Lego President and CEO Jørgen Vig Knudstorp Greenpeace is using “The LEGO Movie” as bait to catch our children’s attention and reel parents into an environmental campaign against Shell Oil Company..

Greenpeace … LEGO’s youngest fans took matters into their own hands – literally. Dozens of children built giant Arctic animals out of LEGO on the doorstep of Shell’s London HQ, in playful protest of their favorite toy’s partnership with the oil company planning to drill the Arctic.